“No one ever discovered anything new by coloring inside the lines .”
— Thomas Vazquez
For Alfredo Catedral-Webb, design starts with making genuine human connections. Since 1997, he has collaborated with people from Spain, Canada, Mexico, and the United States during his world-spanning career. Known by his friends as “Alfie,” this multidisciplinary designer has laid down roots in Los Angeles, a city brimming with artistic talent and exciting new ideas.
As a teen, Alfie fell in love with painting and saw himself following in the footsteps of Piet Mondrain, Rene Magritte, and Marc Chagall. He still paints today, but he uses most of his creative energy to bring his clients’ dreams to life. From jewelry and luxury branding to interior design and digital photography, Alfie has worked on a wide range of projects over the course of his 20-year career.
With a degree in Graphic Design, Alfredo Catedral-Webb is more than capable of tackling virtually any design project. In many cases, he handles every aspect of the branding process, including packaging, product, and logo design. Although Alfie approaches each project with an artistic sensibility, he also understands that re-branding a business can transform its overall performance.